New Branding for Jigsaw FM
We are delighted to announce we have new branding for Jigsaw FM to celebrate 10 years in existence! Read more about the rebrand and the story behind it below.
We are delighted to announce we have new branding for Jigsaw FM!
We recently celebrated our 10th year of operations and to get us ready for the next 10 years (at least!) we have had a branding refresh to ensure that we remain being seen as a modern, innovative, and market-leading facilities management company.
The original logo and branding of the Jigsaw FM vans and work vehicles have become recognisable across the North West as Jigsaw FM started in 2007 and developed into the market-leading heating and cooling company is today.
After extensive discussions and design meetings with digital and creative agency eJIGSAW, several concepts were considered and refined until the final design was decided upon. It is now ready to launch across all of Jigsaw FM’s online presence immediately, as well as all of Jigsaw FM’s offline materials as and when they are to be renewed.
The new logo uses the same typography as the rest of the Jigsaw Group, however the icon for the logo brings together the four components (or jigsaw pieces) of the business.
The combined icon represents the green and renewable nature of the business through the green colour scheme but also owing to it coming together to create the cuckoo flower, which is the county flower of Cheshire.
The designs are not so much a new brand, but a contemporary update on the previous. The new logo is much more clear, more appealing to look at, and much more modern. The new designs will also be accompanied by a new set of digital brand guidelines to ensure the logo is used correctly in all formats.
Rich Percival, Managing Director of Jigsaw FM, commented:
“After celebrating our 10th year at Jigsaw FM the existing logo and branding was definitely starting to feel a little dated, so we approached the eJIGSAW to come up with some concepts. Their whole team was fantastic to work with and we couldn’t be happier with the final product.
The new branding fits the contemporary and innovative culture of Jigsaw FM and the rest of the Jigsaw Group, and we think it will hold us in good stead for the next decade, at least!”
The team at Jigsaw FM hope you like the new designs as much as we do and look forward to the next 10 years and more of Jigsaw FM!
New Branding for Jigsaw FM
We are delighted to announce we have new branding for Jigsaw FM to celebrate 10 years in existence! Read more about the rebrand and the story behind it below.